"Making Numbers Count: The Art and Science of Communicating
Numbers" by Chip Heath and Karla Starr (c2022) Chip Heath, along with his brotherDan, have authored several books, including two used previously in Big Ideas:  "The Power of Moments" and "Upstream".

The fall of the year is the run-up to budget time, when attention turns to compiling library statistics—lots of statistics. Data needed for annual reports, stats needed for the Iowa Public Library Survey, numbers needed to share with city and county funders. This discussion will look at the many numbers we gather, as well as fresh ways to flip those numbers into more compelling stories about library service. With a big assist from the
ideas in Making Numbers Count like “vividness, perspective cues, and emotional measuring sticks.”

We encourage participants to purchase books used throughout the Big Ideas series for your own collections.

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