Official State of Iowa Website

Big Ideas Book Discussion (November 2022): Stage (Not Age): How to Understand and Serve People Over 60

Nov 18, 2022, 9:30 AM – 11:00 AM

Next up in Big Ideas Book Discussion is “Stage (Not Age): How to Understand and Serve People Over 60 – The Fastest Growing, Most Dynamic Market in the World” (c2022). Author Susan Wilner Golden is an expert on innovation created by the new longevity. From Amazon: “In the time it takes you to read this, another twenty Americans will turn sixty-five… In fifteen years, Americans aged 65 and over will outnumber those under age 18. The key is to stop thinking of older adults as one market. ‘Stage (Not Age)’ is the concise guide to understanding that people over 60 are a deeply diverse population…”

The Iowa Dept on Aging projects that adults aged 65+ will make up nearly 20% of the state’s population by 2050. What do these demographics look like in your town? Sure to have programming implications, “Stage (Not Age)” will reshape your understanding of what it means to be an older person and show us how one-size-service does not fit all people in the boomer+ generation.

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